Market Analysis | |||||||
Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |||
Potential Customers | Growth | CAGR | |||||
Small businesses in North Carolina | 5% | 150,000 | 156,750 | 163,804 | 171,175 | 178,878 | 4.50% |
Other | 0% | 0 | 0 | 0 | 0 | 0 | 0.00% |
Total | 4.50% | 150,000 | 156,750 | 163,804 | 171,175 | 178,878 | 4.50% |
Factor | Weight | Score | Weighted Score |
Strategic Value | .3 | 9.0 | 2.7 |
Market Size | .3 | 9.0 | 2.7 |
Market Growth | .1 | 5.0 | 0.5 |
Potential for Profit | .3 | 9.0 | 2.7 |
Total: | 8.6 |
Customer Segmentation | Objectives | Resources | Needs |
Micro-businesses (1 - 4 people) | |||
Not funded | Demonstrate viability of business plan. | Initial ideas. Preliminary business plan. Few people. No budgets. | Help formulating business plan to gain investor interest in idea. Business strategy. |
Angel funded | Gain second round of funding to start executing fully. Find resources. | Qualified ideas. First level business plan. Few people. Small budgets. | Defined roadmap and milestones. Creation of initial messaging. |
Venture funded | Begin executing against business plan in pursuit of revenue and profit. | Defined product/service. Basic messaging. Few people. Budgets and objectives to meet. | Marketing deliverables. Sales strategies. Communication. More people/resources. |
Small businesses (5 - 200) | |||
Not funded | Demonstrate viability of business plan. | Initial ideas. Preliminary business plan. People. No budgets. | Help formulating business plan to gain investor interest in idea. Business strategy. |
Angel funded | Gain second round of funding to start executing fully. | Qualified ideas. First level business plan. People. Small budgets. | Defined roadmap and milestones. Creation of initial messaging. |
Venture funded | Begin executing against business plan in pursuit of revenue and profit. | Defined product/service. Basic messaging. People. Budgets and objectives to meet. | Marketing deliverables. Sales strategies. Communication. Experience, resources. |